Management
"Communicating with customers",
Companies need to expand their view of communications beyond advertising to customers. A company needs to give equal weight to communicating with customers, listening to customers about their concerns and talking to them about these concerns.
By Charles Spinosa, David Le Brocquy and Bobby J Calder
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"Change Management",
Approach, Strategy, and Making Change Happen
By Charles Spinosa
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"Promise-Based Management",
Published by: Harvard Business Review
The Essence of Execution
By Donald Sull and Charles Spinosa
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"Using Commitments to Manage Across Units",
Published by:
Sloan Management Review
A company's installed business processes are typically designed to execute routine activities.
By By Donald Sull and Charles Spinosa
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Strategy
"Strategy Execution"
Interview with Effective Executive Business Magazine
The interview was conducted by
Dr. Nagendra V Chowdary,
Consulting Editor, Effective Executive,
Dean,The Icfai Business School
Case Development Center, Hyderabad.
"Developing Productive Customers",
Published by: California Management Review
Developing productive customers in emerging markets
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Marketing Strategy
"Viral Marketing",
Published by: Kellogg on Integrated Marketing
Strategies for Viral Marketing
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Market Research for Innovation
"Taking an EXPANDED View of Customers' Needs",
Published by: Marketing Research
Qualitative Research for Aiding Innovation Social value-focused interviews can uncover customers’ real desires for new products and help yield critical insights for innovations.
By Maria F. Flores Letelier, Charles Spinosa, and Bobby J. Calder:
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"Extending Scenario Planning into Transvaluations",
Published by: Futures Research
What future did Steve Case foresee when he drove AOL to become the largest Internet access provider?
By Charles Spinosa, Chauncey Bell and Maria Flores Letelier
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IT and Marketing
"Information Technology and the institution of identity",
Published by: Information Technology and People
Reflections since Understanding Computers and Cognition
By Fernando Flores with the assistance of Charles Spinosa
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IT
"Innovative Insights"
Battling with the IT Budget
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